Custom Printed Scratch Cards – Promotional Coupon Cards & Gift Cards With Scratch-Off Coating

Custom Printed Scratch Cards – Promotional Coupon Cards & Gift Cards With Scratch-Off Coating

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Custom Printed Scratch Cards

Custom scratch-off coupon cards and gift cards with your logo — perfect for promotions, loyalty programs, and events.

Turn ordinary promotions into interactive experiences

There‘s something universally satisfying about scratching off a silver coating to reveal a hidden prize. It triggers curiosity, anticipation, and a little dopamine hit that makes your brand feel more engaging and memorable.

Made from rigid paperboard stock, these custom printed cards are designed for one purpose — to make your next promotion stand out. Print your logo, promotional message, or event branding on the front. Hide discount codes, prize amounts, QR codes, or surprise messages underneath a scratch-off coating that conceals everything until the customer reveals it.

The reveal can happen at checkout, during an event, inside a direct mail piece, or anywhere else you want to add an interactive element. When people scratch, they pay attention — and that‘s exactly when your brand makes the strongest impression.

Minimum order quantity: 10,000 pieces — perfect for retail campaigns, loyalty programs, and large-scale promotions.

Product specifications

Material
Rigid paperboard card stock (recycled and FSC options available)
Standard dimensions
85.5 × 54 mm (credit card size), 90 × 60 mm, or fully custom sizes
Printing methods
Digital, offset offset printing, screen printing
Scratch coating options
Silver, gold, matte clear, custom colors, holographic
Color capabilities
CMYK full-color, Pantone spot color matching
MOQ
10,000 pieces (sample orders available with fee deductible from full order)
Origin
Guangdong, China — quality-controlled production
Premium finishes
Foil stamping, spot UV, embossing, matte/gloss lamination

Customization options

  • Logo and artwork — front, back, or both sides with full-color printing
  • Scratch coating finish — silver, gold, matte clear, brand colors, or holographic
  • Hidden content — discount codes, prize amounts, QR codes, secret messages, gift card codes
  • Card dimensions — standard credit card size or fully custom sizes
  • Premium finishes — foil stamping, spot UV coating, embossing or debossing
  • Color matching — CMYK full-color or Pantone spot colors for exact brand match
  • Packaging — polybag + carton, custom branded boxes, display stands, shrink-wrapped bundles
  • Eco-friendly options — recycled paper stock, FSC-certified materials available

Who these are for

  • ✓ Retail promotions — “Scratch to reveal your discount” at checkout drives sales
  • ✓ Restaurant loyalty programs — “Buy 5, scratch for a free item on your 6th visit”
  • ✓ Trade shows and events — Hand out scratch cards as interactive engagement tools
  • ✓ Direct mail campaigns — Include scratch cards in mailers to boost open rates
  • ✓ Real estate open houses — Welcome packets with scratch cards for gift baskets or discounts
  • ✓ Fundraising — Non-profits use scratch cards in donor mailers for interactive giving
  • ✓ Employee incentives — Reward staff with scratch cards containing bonuses or perks
  • ✓ Holiday campaigns — Seasonal scratch-to-win events for Black Friday, summer sales, and more

Ready to add some scratch-off magic to your next promotion?

Whether you‘re planning a retail campaign, launching a loyalty program, or running an event — scratch cards drive engagement and get people excited about your brand.

Custom printed scratch cards — promotional scratch-off coupon cards for retail campaigns, loyalty programs, events, and direct mail. MOQ 10,000 pieces. Full customization available including foil stamping, spot UV, embossing, and custom packaging.

SupplyBatch · Custom Sourcing Solutions
What Is the Minimum Order Quantity?10000 ·units Who This Product Works Best For?Marketing managers running seasonal promotions or loyalty programs. Retail owners wanting interactive in-store campaigns. Event organizers needing engaging giveaway mechanics. Restaurant and cafe owners driving repeat visits. Real estate agents creating memorable open house experiences. Car dealerships and home improvement companies running sales events. Non-profits seeking interactive fundraising tools. Marketing agencies designing direct mail campaigns for clients. Where and How It's Made?

The primary paperboard stock is sourced from industrial paper mills in Shandong province, an area known for coated paper production. The standard 350gsm art paperboard provides a rigid foundation that prevents bending during the scratch-off application process. These mills utilize sustainable forestry practices, offering FSC-certified options for brands pursuing strict environmental mandates.

Secondary components include the silver-grey latex formulation and release varnishes applied during the finishing stages. These compounds are mixed in controlled environments to ensure the scratch-off layer releases easily without peeling the printed artwork underneath. Vegetable-based inks are used for the offset lithography printing, keeping the manufacturing process compliant with safety standards.

What You Need to Know?A custom printed scratch card featuring rigid paperboard construction, full logo and artwork customization, scratch-off coating in multiple finishes, and various printing methods including digital, offset, and screen printing. Hidden content underneath the scratch layer can include discount codes, prize amounts, QR codes, or unique gift card codes. Finishing upgrades include foil stamping, spot UV, embossing, and custom packaging. Standard MOQ 10,000 pieces — ideal for promotional campaigns, loyalty programs, events, direct mail, and retail giveaways where interactive engagement drives results.

Custom scratch cards turn ordinary promotions into interactive experiences that people actually get excited about. There’s something universally satisfying about scratching off a silver coating to reveal a hidden prize — it triggers curiosity, anticipation, and a little dopamine hit that makes your brand feel more engaging and memorable.

Made from rigid paperboard stock, these custom printed cards are designed for one purpose: to make your next promotion stand out. Print your logo, promotional message, or event branding on the front. Hide discount codes, prize amounts, QR codes, or surprise messages underneath a scratch-off coating that conceals everything until the customer reveals it. The reveal can happen at checkout, during an event, inside a direct mail piece, or anywhere else you want to add an interactive element.

Multiple printing methods are available depending on your design. Digital printing handles full-color photo-quality artwork with sharp detail — perfect for complex logos or gradient backgrounds. Offset printing delivers consistent solid colors at the lowest per-unit cost for large runs. Screen printing creates bold, tactile designs with high opacity. And the scratch coating itself can be customized: classic silver, elegant gold, subtle matte clear, or even holographic for extra flair.

The standard MOQ is 10,000 pieces, with pricing that becomes extremely cost-effective at higher volumes — especially from 100,000 pieces upward. Finished dimensions can be standard credit card size or fully custom to fit your distribution needs. Eco-friendly paper stock is available for businesses with sustainability commitments.

Why Companies Choose This Product? Custom scratch-off coating reveals hidden prizes, discounts, or messages — adds fun and surprise to any promotion

Full CMYK and Pantone color matching for accurate brand representation

Multiple printing methods for different budget and design needs

Rigid paperboard construction ensures durability through handling and shipping

Highly cost-effective per unit at volume, especially from 100,000+ pieces

Upgradable with premium finishes like foil stamping, embossing, and spot UV

Fully customizable dimensions beyond standard card sizes

Eco-friendly paper stock options available
Is This the Right Choice for Your Business? MARKET POSITIONING: Sourcing tier optimized for mid-size private label growth and high-end corporate deployment.

PRICE BENCHMARK: Achieves an estimated 40% reduction in total unit economics compared to sourcing through domestic print brokers.

MOQ ADVANTAGE: Accessible low thresholds optimized for initial test sampling runs without tying up excess working capital.
How Businesses Use This Product? Retail promotions — “Scratch to reveal your discount” at checkout, encourages immediate purchase decisions

Restaurant loyalty programs — “Buy 5 meals, scratch for a free item on your 6th visit” builds repeat business

Event giveaways — Hand out scratch cards at trade shows, conferences, festivals, and pop-ups as interactive engagement tools

Direct mail campaigns — Include scratch cards in promotional mailers to boost open rates and response

Gift certificates — Branded gift cards with hidden codes under scratch-off coating for security

Real estate open houses — Welcome packets include scratch cards for prizes like gift baskets or home service discounts

Holiday promotions — Seasonal scratch-to-win events for Black Friday, Christmas, or summer sales

Fundraising — Non-profits include scratch cards in donor mailers where every card reveals a donation impact message

Employee incentives — Reward staff with scratch cards containing bonuses or perks

Customer appreciation — Surprise loyal customers with scratch cards during checkout or via email attachments
Materials, Construction & Specifications
STANDARD DIMENSIONS: 85.5mm x 54mm (credit card size) up to custom 90mm x 60mm formats.

WEIGHT PER UNIT: Approximately 2 grams per standard 85.5x54mm card.

SURFACE TREATMENT: Silver scratch-off latex panel applied over a clear protective seal.
Manufacturing Details
Cards are manufactured in Guangdong, China using rigid paperboard card stock. Multiple printing technologies available: digital printing for full-color photo-quality designs, offset printing for large runs with solid colors, and screen printing for bold high-opacity artwork. Scratch-off coating options include standard silver, matte clear, custom-colored, gold, and holographic finishes. Each card undergoes quality inspection for print clarity, coating coverage, and edge cutting precision. Finishing upgrades include spot UV, foil stamping, embossing, and matte or gloss lamination. Custom packaging available upon request.
Packaging, Carton & Shipping Details
INNER PACKAGING: Shrink-wrapped in protective sleeves of 250 cards, placed within moisture-resistant polybags to prevent humidity fluctuations during sea freight.

MASTER CARTON: Double-wall corrugated export carton rated for 20kg loads, containing up to 5,000 individual cards separated by cardboard partitions to prevent edge damage.

PALLET SPEC: 120cm x 80cm fumigated wooden pallets, stacked up to four layers, secured with plastic stretch wrap and corner edge protectors to withstand transit stress.

REQUIRED DOCUMENTATION: Commercial Invoice, Detailed Packing List, Certificate of Origin, Custom Pre-Shipment Inspection Log, Bill of Lading.
How Much Should You Order?
Bulk orders from 10,000 pieces up to 1,000,000+ pieces. Tiered pricing makes this extremely cost-effective at higher volumes. Ideal for large-scale retail promotions, national marketing campaigns, event series with recurring giveaways, loyalty program launches, and wholesale distribution to multiple retail locations.
Order Quantities & Volume Options
Standard MOQ is 10,000 pieces per design. Lower quantities may be negotiable depending on current production capacity and material availability. Custom printing methods and finishing upgrades available from 10,000 pieces upward. Sample orders available at 100-500 pieces with applicable sample fee (deductible from full order).
Production Schedule & Lead Time
Sample production: 5 to 7 business days from artwork approval. Bulk production: typically 20 to 30 days depending on quantity and customization complexity. Sea freight: approximately 30 to 45 days for large-volume orders. Express shipping (DHL/FedEx/UPS): approximately 5 to 7 business days for urgent deliveries.
Questions Buyers Often Ask

Q: I‘ve seen those scratch-off cards for loyalty programs and they look fun. Can I get them made with my business logo? Loyalty program scratch tickets, retail store discount cards, customer appreciation giveaways, marketing campaign game pieces, promotional holiday scratchers

A:

This is actually one of the most common uses for custom scratch cards. You can print your company logo directly on the front of each card, along with a promotional message, coupon offer, gift certificate details, or even a QR code. The scratch-off coating gets applied over a hidden area — like a prize amount, discount code, or special message — that the recipient reveals by scratching. Perfect for cafes running loyalty programs, retailers doing seasonal promotions, event organizers running giveaways, and pretty much any business wanting to add a little surprise factor to their marketing.

What’s the minimum quantity? 10,000 sounds like a lot for a small business test run.

We hear you. The standard MOQ is 10,000 pieces, which is pretty typical for this product because of how the scratch-off coating and printing work. But if you’re just testing a campaign or have a smaller event coming up, reach out anyway — we‘ve worked with businesses on smaller trial batches before. A lot of first-time customers start with 10,000, see how their customers respond (spoiler: they usually go crazy for scratch cards), and then come back for bigger orders. Tell us what quantity you’re thinking and we‘ll see what we can do.

What printing methods can be used, and do you support CMYK full-color?

Yes, full CMYK color printing is available, as well as Pantone spot color matching if you need exact brand colors. The main options are digital printing (best for full-color, photo-quality designs — great for detailed logos or complex artwork), offset printing (ideal for large runs with solid, consistent colors, offering the most cost-effective unit pricing at volume), and screen printing (best for bold, high-opacity designs with a more tactile finish). Plus the scratch-off coating itself can be customized — silver, gold, matte clear, custom colors, or even holographic.

I‘d like to get a sample first. Do I have to pay for that?

Yes, we produce samples for approval before starting bulk production. The sample fee covers setup and production costs for a small batch. Once you place your full order, we’ll deduct the sample fee from your invoice — so you‘re not paying extra overall. The sample lets you check material quality, print sharpness, scratch coating thickness, and overall feel before committing to thousands of cards. Highly recommended before any large print run.

How long from order to delivery? Is express shipping available?

Sample production typically takes 5 to 7 business days from artwork approval. Bulk production runs around 20 to 30 days depending on quantity and customization complexity. For shipping, sea freight takes approximately 30 to 45 days (best for large volumes). Express shipping via DHL, FedEx, or UPS delivers in about 5 to 7 business days (best for urgent campaigns). Just tell us your deadline upfront and we’ll figure out the fastest route.

Do you have eco-friendly options like recycled paper stock?

Yes, recycled paper card stock is available upon request. We also offer FSC-certified paper options for businesses with sustainability commitments. Let us know your environmental requirements when you inquire.

I‘m seeing pricing tiers on the product page. How much do these actually cost?

Unit pricing gets significantly better as quantity increases. At 10,000 to 99,999 pieces, expect around HKD 0.40 to 0.80 per card depending on customization. At 100,000 to 999,999 pieces, pricing drops dramatically — think HKD 0.30 to 0.50 per card. For 1,000,000+ pieces, you’re looking at HKD 0.20 to 0.40 per card. Remember these are ballpark figures — actual pricing depends on paper stock, printing method, scratch coating type, and packaging requirements. Send your specs for an exact quote.

What‘s the card size? Can I get custom dimensions?

Standard sizes like 85.5 x 54 mm (credit card size) and 90 x 60 mm are available. Full custom sizing is also possible — just tell us what dimensions work for your packaging or distribution needs. We’ll adjust the cutting die accordingly.

Are there any special effects available beyond scratch-off?

Yes. Beyond the standard scratch-off coating (silver is most popular, gold for premium feel), we offer spot UV coating for glossy highlighted areas, foil stamping in gold, silver, rose gold, and holographic finishes, and embossing or debossing for raised or recessed textures. These upgrades make the card feel more premium — great for high-value gift certificates or luxury brand promotions.

How do the scratch cards actually work — what‘s under the coating?

You print whatever you want under the scratch-off layer: a discount code, a prize amount (like “$5 off” or “Buy one get one free”), a secret message, a QR code that reveals a digital prize, a unique gift card code, or even just a fun surprise message like “You win!”. The scratch foil completely conceals the text underneath until the recipient scrapes it off. Works exactly like a lottery instant-win ticket — but customized entirely for your business.

What kind of businesses actually use custom scratch cards?

Restaurants and cafes use them for “Buy a coffee, scratch for a discount on your next visit” promotions that drive repeat business. Retail stores do seasonal scratch-to-win campaigns for Black Friday or holiday shopping events. Event organizers hand them out at trade shows, conferences, or festivals as interactive giveaways. Marketing agencies use them in direct mail campaigns to boost engagement. Real estate agents include scratch cards in open house welcome packets or as referral incentives. Car dealerships and home improvement companies use them for sales events to create urgency. Non-profits include them in fundraising mailers to make donating more interactive and fun — the possibilities are really endless.

Can I get custom packaging for these cards?

Yes. Standard packaging is cardboard cartons with individual polybags for each card. Upgraded options include custom branded boxes, display counter stands for retail distribution, shrink-wrapped bundles of multiple cards, and custom insert trays for premium presentation. The packaging can be fully customized with your logo as well.

How durable are these cards? Will the scratch coating hold up?

The card stock is rigid paperboard — sturdy enough for handling but still lightweight for mailing or handouts. The scratch-off coating adheres securely and doesn‘t flake off unless intentionally scratched. Normal shipping, stacking, and handling won’t damage the coating or reveal the hidden information underneath.

What file format do you need for my logo and design?

Vector files work best — AI, PDF, or EPS formats. These scale without losing quality. High-resolution raster files (300 DPI, PSD or JPG/PNG) also work but may require additional setup depending on complexity. We‘ll send a digital proof for approval before production, so you can catch any layout or color issues early.

Are there any setup fees or hidden charges?

No hidden fees. We quote everything upfront based on your specific requirements. Setup costs are included in the per-unit pricing for the quantity you order. The sample fee is the only upfront cost, and that gets deducted from your final invoice. Simple, transparent, no surprises.

Why SupplyBatch

Real Craftsmanship, Small-Batch Ready

We don’t just chase scale; we care about the details. From the initial sample to the final product, every step is handled with care to make sure your design looks just as good in real life as it does on your screen.

At SupplyBatch, you’re working with real product pros. We know that custom merch is your brand’s reputation on the line, so we dig into the details: we’ll analyze your artwork, suggest material upgrades for longevity, and double-check your proofing so there are no surprises when the boxes arrive.

Quality Checked & Shipped Right

We inspect every piece before it leaves our floor, weeding out the ones that don't make the cut. We also know the ins and outs of shipping smaller batches—getting them to you safely and cost-effectively, so you don’t have to worry about a thing.


You bring the vision, and we bring the practical, boots-on-the-ground expertise to turn your ideas into high-quality products that actually hit the mark.

Customization with Brand Services

Customization with a Personal Touch

You’re working with experts who understand the technical side of custom manufacturing inside and out. We don’t just process orders; we act as an extension of your team. Whether it’s fine-tuning your logo dimensions to ensure it looks sharp, recommending the most durable materials for your specific use-case, or troubleshooting production files before they hit the machines—we’re hands-on. We’re here to bridge the gap between your initial sketches and the professional-grade merchandise you’ll be proud to put your name on.
At SupplyBatch, you’re working with real product pros. We know that custom merch is your brand’s reputation on the line, so we dig into the details: we’ll analyze your artwork, suggest material upgrades for longevity, and double-check your proofing so there are no surprises when the boxes arrive. You bring the vision, and we bring the practical, boots-on-the-ground expertise to turn your ideas into high-quality products that actually hit the mark.

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